Behind the brand

Creating something special

The Knock Out New York brand was established in 2023 as an apparel concept. The coffee counter came shortly after in 2024 in order to put the apparel in front of more people in a brick and mortar.

It didn’t take long for the Colombian coffee and fresh pan de bono to become the main event. The apparel grew alongside them, and now every piece is made with our Colombian and Mexican roots in mind: the colors, the stories and the spirit of the places we come from.

Felipe, co-founder of Knock Out Café
Felipe
Julio, co-founder of Knock Out Café
Julio

But, what does it mean?

Knock Out Café logo

A knockout is one who catches your eye and stays on your mind. We started with apparel made to turn heads. Now our coffee does the same thing, and people keep coming back for a second look.